CASE STUDY

 

SPIRITS BRAND
COCKTAIL BOOK

 

A major spirits manufacturer wanted to give greater visibility to their portfolio of 10 signature brands, which included vodka, whiskey, tequila, mezcal, brandy, and gin. The Mixx was asked to create a cocktail brand story portfolio book that included creative mixology recipes and encouraged bartenders and buyers to take a second look at including these products in their bar’s offering. In addition to the strategic messaging, creative direction and layout of the book, The Mixx also provided art direction during a custom photoshoot that captured highly stylized photos of the custom made cocktails.

 
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