CASE STUDY

 

MERCEDES-BENZ
2019 LGBTQ EVENT

 
 

#TogetherWEARRIVE

Throughout our longstanding Mercedes-Benz USA relationship, our LGBTQ campaigns have gone far beyond the screen and culminated into invitation-only VIP events held during the New York International Auto Show. With a custom look and feel, craft cocktails, live music performances and a sneak peek at the newest Mercedes-Benz vehicles, our events are a fully immersive experience for the LGBTQ community.

This year’s event garnered a total of 1,021 RSVPs. The first 882 tickets made available to partner organizations sold out in two hours. Targeted outreach yielded an attendance of 651 guests, a 10% higher turnout rate than the previous years.

 
 
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2017 LGBTQ EVENT

 

#Togetherbeyond

We sent out our initial invitation list to 1,100+ guests, and RSVPs were completely filled within 9 hours of sending. Our targeted outreach efforts yielded attendance from 600+ high-indexing members of the New York City LGBTQ community. The booth was brimming with the Mercedes-Benz target audience – sophisticated, successful and discerning.

 
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2016 LGBTQ EVENT

 

#TogetherWeDream

The floors of the New York and Los Angeles International Auto Shows were transformed into a dreamy engagement with creative surprises. With live performances, interactive activations and a sneak peek at new Mercedes-Benz vehicles, both of the events were a huge success.

 
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Our relationship has grown to a point where The Mixx is among our most trusted strategic partners on assignments both small and large.
— DREW SLAVEN, CHIEF MARKETING OFFICER, MERCEDES-BENZ USA