CASE STUDY

 

MERCEDES-BENZ BOX

 

THE PROJECT

In partnership with Mercedes-Benz, The Mixx created The Benz Box gifting program in which Mercedes-Benz dealerships can gift their new customers with a one-of-a-kind gift. The gift consisted of a kit of Mercedes-Benz branded items: a custom-designed, premium leather backpack by Haerfest, a blanket, an umbrella, and a flashlight. These items aim to assist their customers on their respective journeys as a way of expressing Mercedes-Benz dealerships’ value in providing their customers the best service – whether inside or outside the dealership.

DELIVERABLES

  • Program name and logo

  • Gift design and curation

  • Print and package collateral

  • Digital marketing

 
 
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