CASE STUDY

 

CHEER PARTNERS

 

THE PROJECT

Cheer Partners is an award-winning employee experience agency that helps companies transform their culture while creating a more engaged workforce. The Mixx was selected to refresh their brand and help them not only talk the talk, but walk a new walk. It was important to Cheer Partners that we take the essence of their original identity and create a future brand that is modern, relevant, friendly and professional.

DELIVERables

  • New logo and visual system

  • Refreshed tone and style of messaging

  • Brand guidelines

  • Streamlined website experience

 
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THE CREATIVE IDEA

The refreshed brand for Cheer Partners was inspired by key attributes of the company: people- and positivity-focused, approachable, and being true to a connected culture. Visually, we gave the brand a full makeover. We utilized what was available at the foundation and raised the bar on all aspects of the brand.

  • Chose a new font to convey a more elevated and professional look

  • Connected the C&P to symbolize partnership and connection

  • Simplified the gradient into 2 greens to be more relevant and modern

  • Utilized the yellow line and megaphone imagery to pay homage to the company’s original logo

 
 
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We could not be more thrilled with our brand refresh and new website: no one does branding and creative design better than The Mixx – they listen, they are smart, and they deliver. If you need a creative partner to help elevate your brand, my advice is to check them out! Tell them Cat sent you!
— Cat Coella-Graham, Founder, Managing Partner
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