CASE STUDY

 

CHEER PARTNERS

 

THE PROJECT

Cheer Partners is an award-winning employee experience agency that helps companies transform their culture while creating a more engaged workforce. The Mixx was brought on to refresh their brand and help them not only talk the talk, but walk a new walk. They wanted to elevate their brand while keeping some essence of there current brand such as the colors and the megaphone. The megaphone symbolized how Cheer Partners is always there to support and encourage the employees and owner of a business.  

THE DELIVERables

  • Redesigned the logo and visual system

  • Refreshed the tone and style of messaging

  • Developed the brand guidelines

  • Designed a streamlined website to inform and engage

 
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THE CREATIVE CONCEPT

The refreshed brand for Cheer Partners was inspired by key attributes of the company; people-focused, positivity, approachability, and being true to a connected culture. Visually, the brand received a full makeover. We utilized what was at the foundation and raised the bar on all aspects of the brand.

  • Choosing a new font to convey a more elevated and professional look

  • Connecting the C&P to symbolize partnership and connection

  • Simplifying the gradient into 2 greens to be more relevant and modern

  • Serving up a new way with the yellow line and megaphone imagery to pay homage to their original logo

 
 
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We could not be more thrilled with our brand refresh and new website: no one does branding and creative design better than The Mixx – they listen, they are smart, and they deliver. If you need a creative partner to help elevate your brand, my advice is to check them out…tell them Cat sent you!
— Cat Coella-Graham, Founder, Managing Partner
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