Cheer Partners is an award-winning employee experience agency that helps companies transform their culture while creating a more engaged workforce. The Mixx was selected to refresh their brand and help them not only talk the talk, but walk a new walk. It was important to Cheer Partners that we take the essence of their original identity and create a future brand that is modern, relevant, friendly and professional.
New logo and visual system
Refreshed tone and style of messaging
Streamlined website experience
THE CREATIVE IDEA
The refreshed brand for Cheer Partners was inspired by key attributes of the company: people- and positivity-focused, approachable, and being true to a connected culture. Visually, we gave the brand a full makeover. We utilized what was available at the foundation and raised the bar on all aspects of the brand.
Chose a new font to convey a more elevated and professional look
Connected the C&P to symbolize partnership and connection
Simplified the gradient into 2 greens to be more relevant and modern
Utilized the yellow line and megaphone imagery to pay homage to the company’s original logo