Cheer Partners is an award-winning employee experience agency that helps companies transform their culture while creating a more engaged workforce. The Mixx was brought on to refresh their brand and help them not only talk the talk, but walk a new walk. They wanted to elevate their brand while keeping some essence of there current brand such as the colors and the megaphone. The megaphone symbolized how Cheer Partners is always there to support and encourage the employees and owner of a business.
Redesigned the logo and visual system
Refreshed the tone and style of messaging
Developed the brand guidelines
Designed a streamlined website to inform and engage
THE CREATIVE CONCEPT
The refreshed brand for Cheer Partners was inspired by key attributes of the company; people-focused, positivity, approachability, and being true to a connected culture. Visually, the brand received a full makeover. We utilized what was at the foundation and raised the bar on all aspects of the brand.
Choosing a new font to convey a more elevated and professional look
Connecting the C&P to symbolize partnership and connection
Simplifying the gradient into 2 greens to be more relevant and modern
Serving up a new way with the yellow line and megaphone imagery to pay homage to their original logo